Podcast 19 – Amber Mac is a Power Friender

Amber MacArthur the Author of Power Friending

Credit: Chris Dick on Amber’s Flickr

Amber Mac Power Friending Book CoverIn this podcast, we interview Amber Mac[Arthur]; Internet Celebrity, Journalist, Social Media/Interactive Media Specialist and Author of Power Friending: Demystifying Social Media to Grow Your Business[affiliate link]. Sure, she can be found across the Web, but the best place too find her is right here (and on her Website AmberMac.com).

Check out her shows:

Also, check out her Wikipedia bio. And if you haven’t seen it already, watch her book promo below (modeled after the intro to the hit Cable show Dexter).

Podcast 19 – Amber Mac is a Power Friender

Amber MacArthur the Author of Power Friending

Credit: Chris Dick on Amber’s Flickr

Amber Mac Power Friending Book CoverIn this podcast, we interview Amber Mac[Arthur]; Internet Celebrity, Journalist, Social Media/Interactive Media Specialist and Author of Power Friending: Demystifying Social Media to Grow Your Business[affiliate link]. Sure, she can be found across the Web, but the best place too find her is right here (and on her Website AmberMac.com).

Check out her shows:

Also, check out her Wikipedia bio. And if you haven’t seen it already, watch her book promo below (modeled after the intro to the hit Cable show Dexter).

Link Post for April 26th

This is the A2SM Link Post for April 26th. To see more of the bookmarks we’ve found, check out our Delicious Feed

  • Cechriecom.com.js.php – WordPress Hacked on Godaddy | Case Study | WPSecurityLock – WordPress blogs hosted on Godaddy were hacked by another malicious attack on April 24, 2010 at 6:54am. What was visible in the source code was <script src="http://cechirecom.com/js.php"> located just above the </body> tag on all .php files.
  • Steve Wozniak On Apple Security, Employee Termination, and Gray Powell – Steve Wozniak – Gizmodo – The Woz speaks out!
  • Bebo speak: Teenagers create secret language to hide partying and drinking | Mail Online – Teenagers on social networking site Bebo have created a secret language to stop adults knowing what they are up to, researchers say.
  • How To Use Hot Chicks To Spread Your Brand Message On YouTube – Brands are trying to figure out this whole social marketing thing, but the success stories are still few and far between. “I think everyone is grappling with how to use digital these days,” says Judy Hu, who is in charge of advertising and branding for General Electric. She oversees one of the world’s largest advertising budgets which spans TV, print, and the Web. I spoke with her last week about one early success GE is seeing with an online video campaign organized by Howcast that is generating millions of video views on YouTube as part of its larger Healthyimagination branding effort.
  • Blippy’s Security Plan: The Details – As I mentioned in Sunday’s post, Blippy’s founders were hammering out a new security plan to assure users that all their information, especially their credit card numbers, would be safe. They delivered this morning, in their latest blog post, issuing new details about the blunder, how it worked with Google, and the framework for a go-forward plan. In addition, Blippy sounded more contrite about the situation. On Friday their post said, “it’s a lot less bad than it looks,” this Monday the tone is less defensive and more apologetic: “However, this is a very serious issue and simply apologizing is not enough. We’ve spent the last 48 hours working around the clock to dissect the issues, reach out to affected users, and put together a plan to ensure this never happens again.”
  • The Age Of Facebook – Two years ago I was on the Charlie Rose show and we talked about, among other startups and trends, Facebook. It wasn’t clear then that Facebook had what it took to become one of the great technology companies. They had conquered the college market and were destroying the hopes and dreams of MySpace. But they were also reeling from the Beacon debacle and hadn’t proven that they could turn those massive reach and page view numbers into sustainable revenue streams.
  • HOW TO: Spring Clean Your Twitter Account – It’s no secret that we love Twitter. It’s a fantastic social media tool, a window on the world that can keep you updated on the big things, such as global news and events, the little things, like where your buddies are headed on a Friday night, and just about anything in between.
  • 10 Killer Tips for Creating a Branded YouTube Channel – There was a time when YouTube was considered a wild-wild west of content — a place where marketers shied away from uploading their commercials, let alone building a branded channel. But these days, YouTube has become more mini-van than stagecoach. From Toyota Sienna’s high-profile television commercials urging consumers to visit their YouTube channel, to (what might be considered the anti-minivan) Harley Davidson’s fan-centric YouTube universe, there has been a noticeable shift in corporate adoption of the platform.
  • The Wall Street Journal Partners with Foursquare – Foursquare’s bread-and-butter is the partnerships that seed the location-based social network with curated content. Now, that includes editorial tips and badges from the renowned business publication The Wall Street Journal.
  • Google Adds Local Business Annotations to Street View – While Google works to extend Street View to the inside of stores — at least according to rumor — for the time being they’ve released a handy utility for better browsing with Google Street View: local business annotations.