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A2SM Podcast #43 – Our Social Media New Years Resolutions for 2011

December 29, 2010 By Leave a Comment

Social Media Podcast

Social Media Resolutions for 2011:

Neal:

  1. Better Social Media management
  2. More interaction
  3. More Fun

Seth:

  1. Less concentration on Return On Investment and more on Return On Interaction
  2. More interaction on the various Social Media platforms
  3. More commitment to the Social Web as a tool to facilitate business and customer interaction

Jody:

  1. More consistent
  2. More interaction
  3. Integrate channels better

Top Tools:

Neal:

iPad (Apple ordering 65 million iPad screens for 2011) – http://www.appleinsider.com/articles/10/12/29/report_apple_ordering_65_million_ipad_screens_for_2011.html

Seth

WordPress (Blogging software turned full-fledged CMS) – The base for any good Social Media plan/strategy (Great theme frameworks: Headway, Thesis or Genesis)

What plug ins would you recommend?

Also, can you suggest any way to coordinate with social media?

  • Twitterfeed.com
  • Facebook imports it to your Fan Page – via Notes
  • YoURLS – Custom Branded URL Shortener – complete with stats, and social media sharing. Ours is A2SM.org. – http://yourls.org/
  • You can always use Bit.ly Pro (the basic account) to have a branded URL shortener – http://bit.ly/pro/

Jody

So many channels, so little time -

  • Tweetdeck http://www.tweetdeck.com
  • Seesmic Desktop http://www.seesmic.com
  • Agree with Seth  - love WordPress (Headway theme or Thesis or Genesis)
  • EverNote -http://www.evernote.com
    • as a way to track ideas, websites, etc. (They have a Desktop App, Web App/Bookmarklets, Android and iPhone apps.)

Call us, PLEASE! 478-A2SM-118 (478-227-6118) or Email us at editors@a2sm.com

Podcast: Play in new window | Download (Duration: 28:47 — 26.3MB)

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Link Post for April 20th through April 21st

April 22, 2010 By 1 Comment

This is the A2SM Link Post for April 20th through April 21st. To see more of the bookmarks we’ve found, check out our Delicious Feed.

  • As Facebook’s f8 Developer Conference Approaches, a Recap of Its Rumored Launches – Facebook’s first f8 developer conference in two years is happening next Wednesday, and it will feature big announcements from the company. Here’s our look at the latest hints and rumors about what might be launched.
  • Why Doesn’t Facebook Look Like This? –
  • Measuring The Value Of Social Media Advertising – Nielsen and Facebook recently joined forces to develop ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from social media advertising.
  • Apple (Allegedly) Loses Prototype iPhone HD, Demands Its Return – Today, Apple is expected to announce yet another blockbuster financial quarter, with sales of its iPhone smart phone likely doubling when compared to the same quarter a year ago. But that isn't Apple's biggest news this week. Instead, the company is scrambling to undo the harm caused when one of its engineers lost a prototype iPhone HD, a device Apple is expected to announce this June. The prototype ended up in the hands of a nefarious gadget blog, which not only gleefully published photos and videos of the device but also later outed the employee who lost it.
  • How Social Media Can Effect Real Social and Governmental Change – People have always used the “social media” of their time to effect change. Without belaboring history, consider that some of the most widely-felt changes in the Western world were made by “bloggers” using the technology of their day. Paul of Tarsus (St. Paul), wrote newsletters (epistles) that substantially influenced Christianity throughout the Mediterranean. Martin Luther brought church abuses to light and initiated the Protestant Reformation through his 95 updates (theses), and Thomas Paine spread his blog (printed pamphlets) about democracy to the masses in the ramp up to the American Revolution.
  • 5 Unique Ways to Use Twitter for Business – Given that Twitter as a platform supports nearly limitless applications for business use, we thought it time to highlight some of the newer Twitter-for-business opportunities that aren’t so obvious.
  • AT&T Unveils Buzz.com – AT&T is officially opening up its recommendation service, Buzz.com, to the public. We wrote about the project when it was still in beta in January. The service is essentially Yelp meets Yellowpages.com and it shares a lot of similarities with the new Google Places.
  • Hitler "Downfall" Parodies Removed from YouTube – The movie studio responsible for the award-winning, German-Austrian film Downfall (German: Der Untergang) has asked YouTube to take down several videos from the massively popular subtitled “Hitler finds out…” meme, and the site has complied.
  • Facebook Turns Off Facebook Lite – Facebook has stopped supporting its stripped-down Facebook Lite website. If you go to the old Facebook Lite address you’ll be redirected to the regular Facebook homepage.
  • Government requests directed to Google and YouTube – Like other technology and communications companies, we regularly receive requests from government agencies around the world to remove content from our services, or provide information about users of our services and products. The map shows the number of requests that we received between July 1, 2009 and December 31, 2009, with certain limitations.
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Link Post for April 14th

April 15, 2010 By Leave a Comment

This is the A2SM Link Post for April 14th. To see more of the bookmarks we’ve found, check out our Delicious Feed

  • Tweet Archives to Find Home at Library of Congress – Most of the information you find in the Library of Congress is a bit more substantial than: “Saw Jimmy at the mall. He winked. OMG!! LOLOLOL!!!” But now the Library of Congress is going to have plenty of vapid, meaningless content. Both Twitter and the LOC announced today that the entire catalog of Twitter archives is going to be digitally stored at the national library. Every single tweet since the beginning (March 2006) will be there.
  • Each Facebook Fan Is Worth $3.60 Annually – Social media marketing platform company Vitrue has determined that the average value of a Facebook ‘fan’ is about $3.60 in equivalent media each year. This calculation is based on having one million Fan Page fans, and is not weighted for brand recognition.
  • 6 More Desktop Chat Clients That Use Facebook Connect – As a follow up to our 9 Killer Desktop Facebook Chat Clients, we looked to our readers for suggestions about more desktop chat clients that use Facebook Chat. Fortunately, our readers came through, and here is the list of 6 more clients that you download to your desktop and connect to Facebook Chat.
  • Is Social Media Becoming Boring? » Techipedia | Tamar Weinberg – For most, social media is new and fun. For others, though, social media is old and is falling out of favor. I’m seeing it happen of users who were happy about social media when it became hyped but are now realizing that they’re not yet ready to hold onto social media any longer. It’s boring, too challenging, and uninteresting. Catering to individuals seems to mean you need to bend to their will at every turn. Nobody wants to have to to a minority that seems to be unhappy with the content you’ve spent hours upon hours writing.
  • 7 Truths About Social Media Marketing » Techipedia | Tamar Weinberg – But despite the vastness of opportunities that social media affords, it’s just one channel in a series of many. We should still tackle some realities about social media marketing before you get too excited about its potential.
  • Why Banning Social Media Often Backfires – Humans have a natural proclivity to want what they cannot have. Our insatiable appetite for sharing information, combined with the nearly limitless ways to access the web have thus far frustrated the most sophisticated attempts to block access to social media services.
  • Analytic.ly Provides Real-Time and Historical Twitter Analysis – For brands, developers and curious users, PeopleBrowsr is rolling out an interesting new tool. Analytic.ly helps people and companies “visualize, study and measure” Twitter conversations happening all over the web through general and custom reports and graphs.
  • History Channel Launches Foursquare Campaign and a New Badge – America might be one of the youngest geopolitical nations around, but we’ve still got some interesting history to discover. Thanks to a partnership between Foursquare and the History Channel, some of the app’s users will get to learn a lot more about the history of their checkin locations over the next couple months.
  • The Streamy Awards: How to Unwreck the Car [OPINION] – In the small world of made-for-the-web TV, industry figures and fans alike hoped that the 2010 Streamy Awards would prove to mainstream audiences that made-for-the-web television is the next big thing — an industry of serious artists, fine entertainment and ultimately, booming profits. After a crowd of professionals in suits and lavish dresses took their seats, it started with a Broadway-style musical number. That’s as high as Icarus flew before his wings melted off.
  • Notable Makes Website Annotation Fast and Easy – otable makes it extremely easy for teams and individuals to provide effective feedback on websites.
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Link Post for March 15th through March 16th

March 16, 2010 By Leave a Comment

This is the A2SM Link Post for March 15th through March 16th. To see more of the bookmarks we’ve found, check out our Delicious Feed.

  • Facebook and Twitter Making a Major Impact on Purchase Decisions [STATS] –
  • Airline, Hospitality Industry Catching Up to App Demand – MarketingVOX – Independent apps that focus on travel needs – from tip calculators to pocket dictionaries – have been the mainstay of business travelers for several years. Now airlines and hotels have caught up to the demand – and expectations – of business travelers with their own smartphone applications since last year's launch by Southwest Airlines of an iPhone app – the first U.S. airline to do so, according to USA Today.
  • Social Fans More Likely to Buy – eMarketer – Social media marketers looking for an indication that their efforts are helping the bottom line will be encouraged by findings from Chadwick Martin Bailey and iModerate that social friends and followers feel more inclined to purchase from the brands they are fans of.
  • 3 Crisis Survival Lessons for the Social Media Age – If there was any doubt before last year as to social media’s ability to exacerbate reputation crises, 2009 settled the debate. In just that one year, Domino’s, United Airlines, and Tiger Woods were but a few of the headlining examples that were variously infected by the viral bug. These global brands made their problems even worse with sloppy responses to online news reports, blog posts, Facebook (Facebook) updates, YouTube (YouTube) videos, and Twitter (Twitter) entries.
  • Chatroulette + Improv Piano Player = Love! [VIDEO] – Chatroulette has had its share of stormtroopers and Jon Stewart parodies, but now there’s a new star on the block: the Chatroulette improv piano player.
  • Twitter Blog: @anywhere – When we designed Twitter, we took a different approach—we didn’t require a relationship model like that of a social network. Keeping things open meant you could browse our site to read tweets from friends, celebrities, companies, media outlets, fictional characters, and more. You could follow any account and be followed by any account. As a result, companies started interacting with customers, celebrities connected with fans, governments became more transparent, and people started discovering and sharing information in a new, participatory manner.
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Link Post for March 5th through March 6th

March 7, 2010 By Leave a Comment

This is the A2SM Link Post for March 5th through March 6th. To see more of the bookmarks we’ve found, check out our Delicious Feed.

  • The Successful Self-Selection of Social Media – The Roger Smith Hotel has offered a lesson in social media marketing, making it a notable (and now rather popular) hotel destination in the big city of Manhattan. Techipedia outlines the major points of The Roger Hotel’s success, outlining the company’s dedication to its online audience. From running promotions that are exclusive to those social media channels to finding ways of becoming a part of the online conversations already taking place, there’s a lot that can be learned about social media marketing, and its power to bring an audience as well as convert them into real, paying consumers.
  • Google Takes a Picnik – Google has acquired Picnik, the Seattle-based photo-editing app that lives in the cloud. I always sort of thought of Picnik as Photoshop Elements that I could access from anywhere.
  • How Roger Smith Hotel Put Itself on the Map through Social Media » Techipedia | Tamar Weinberg – Did you know that New York City offers more opportunities than the standard tourist attractions? Did you know that there are other hotels beyond the Hyatts, the Hiltons, the Omnis, the Sheratons, and the Marriotts of the world in NYC? I know when my parents come to NYC, they go to what’s familiar. When you go to a conference in Manhattan, you probably seek out hotels that you’ve also heard of. Face it, it’s a competitive landscape out there, especially for tourists who flock to familiar names but perhaps do not realize that there are other options in the city. How does one small hotel possibly compete with these hotel franchises? Is it even possible?
  • Major Facebook Investor Hopes to Score with Chatroulette – Digital Sky Technologies, the Russian venture capital firm that has invested $400 million in Facebook, has apparently made an offer to buy a piece of Chatroulette, the webcam network where you can chat with random strangers.
  • Gowalla Launches for Android – The battle for social geolocation domination has expanded to Google’s Android platform, as Gowalla, the primary competitor to Foursquare, has just made its debut on Google’s Android app store.
  • Foursquare and SPIN Magazine Turn SXSW Into Musical Scavenger Hunt – Popular music magazine SPIN is going geeky for South by Southwest’s music festival, integrating custom Foursquare badges into its event presence and rewarding the most adventurous users of the location-based game with free tickets to their annual music showcase at Stubb’s.
  • A special report on social networking: A world of connections | The Economist – THE annual meeting of the World Economic Forum in Davos, currently in progress, is famous for making connections among the global great and good. But when the delegates go home again, getting even a few of them together in a room becomes difficult. To allow the leaders to keep talking, the forum’s organisers last year launched a pilot version of a secure online service where members can post mini-biographies and other information, and create links with other users to form collaborative working groups. Dubbed the World Electronic Community, or WELCOM, the forum’s exclusive online network has only about 5,000 members.
  • How Mark Zuckerberg Hacked The Harvard Crimson – This is the story of how, in 2004, Mark Zuckerberg hacked into the email accounts of two Harvard Crimson reporters using data obtained from TheFacebook.com's logs. The details are drawn from a broader investigation of the origins of Facebook, the sourcing of which is described here.
  • Social Media Today | How to Match 10 Key Success Metrics to Your Blogging Strategy – Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Is anyone out there? Does anyone care?<br />
    <br />
    However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent.
  • Social Media Today | The 5 Key Elements of Social Media Hard Work –
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Link Post for February 25th through February 26th

February 26, 2010 By 1 Comment

This is the A2SM Link Post for February 25th through February 26th. To see more of the bookmarks we’ve found, check out our Delicious Feed.

  • New U.S. Military Policy Opens Up Social Media to the Troops – A new policy released today by the Pentagon has reversed multiple bans on social media websites and tools, effective immediately. This policy includes YouTube, Facebook, MySpace, Twitter, Google Apps, and other social tools.
  • Facebook to Say Goodbye to App Notifications on March 1st – Last month, we reported that Facebook was transitioning from application notifications to e-mail notices. Today, the Facebook Developer blog has added further information about this new method and announced that as of March 1, 2010, app notifications will be discontinued.
  • HTML5 Knocks Out Adobe Flash in Reader Vote – A few weeks ago, tensions between Adobe and Apple rose to all-time highs after Apple prominently left Flash off of the iPad. A lashing by Steve Jobs, calling Adobe lazy and Flash buggy didn’t help matters at all.
  • Facebook Formally Announces Payment Terms for Its Universal Virtual Currency, Credits – We’ve been covering Facebook’s experiments with its Credits virtual currency closely here on Inside Facebook over the last year. Today, Facebook has officially released some details about the payments terms of the program for the first time. Although Facebook isn’t giving developers a roadmap for what to expect in the future, it’s another step in Facebook’s gradual process of becoming the currency merchant of record for virtual goods transactions on the Facebook Platform.
  • Pants And Pickles Are The Surefire Way To Get Millions Of Fans – Want to get millions of fans on your Facebook Page? You have a pretty good shot if your page involves pants or pickles. The latest Facebook Page phenomenon is one set up for the pants of the Norwegian olympic curling team. While the page probably wouldn’t have put Facebook in a pickle (I know, I know, corny pun!), the company decided to take it down for terms of service violations before being restored hours later following a protest.
  • Facebook Patents The Feed – On Tuesday, Facebook was awarded a major patent for “Dynamically providing a news feed about a user of a social network”. This is a huge deal for a number of reasons, most significantly that it grants Facebook the opportunity to pursue other social networks which are infringing on their patent. Included in the patent are additional claims including feed filters, feed advertising, searching the feed, and more.
  • Webtrends Launches Analytics for Facebook Marketers – Webtrends, a company that offers marketers detailed web analytics, has rolled out new measurement capabilities for Facebook, including the ability to view Facebook data alongside data for other channels.
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Link Post for February 15th

February 15, 2010 By 2 Comments

This is the A2SM Link Post for February 15th. To see more of the bookmarks we’ve found, check out our Delicious Feed

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Link Post for January 28th through January 29th

January 29, 2010 By 2 Comments

This is the A2SM Link Post for January 28th through January 29th. To see more of the bookmarks we’ve found, check out our Delicious Feed.

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Link Post for December 28th

December 28, 2009 By 1 Comment

This is the A2SM Link Post for December 28th:

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Link Post for December 22nd through December 23rd

December 23, 2009 By Leave a Comment

This is the A2SM Link Post for December 22nd through December 23rd:

  • OneRiot Launches New Real-Time Ads to Monetize Trending Topics – OneRiot, one of the leading real-time search engines, just announced the launch of a new advertising product for real-time apps. RiotWise Trending Ads will give OneRiot’s partners a feed of ads related to currently trending topics on the Web. These ads can, for example, be integrated in a user’s stream of updates in Twitter apps or displayed as regular mobile ad units. Digsby, for example, plans to place these ads directly in its users’ streams, but because the units are delivered as a feed through OneRiot’s API, developers are free to use them in whatever way they see fit.
  • 2010 Predictions – ReadWriteWeb Staff’s predictions for 2010
  • Experts Predict 2010 the Year for Social Media ROI – ReadWriteStart -
  • Yahoo! Will Kill MyBlogLog Next Month – 5 years to the month after it was founded, cross-blog social networking widget MyBlogLog will be closed down by Yahoo! in January, we’re hearing from sources close to the project. MyBlogLog is a service that shows blog writers and readers the faces and profile information of other MyBlogLog users that visit their sites.
  • Facebook Launches Memology To Track The Most Popular Status Trends – This afternoon Facebook announced a new product called Memology which tracks the most popular status trends of the year. Rather than aggregating the most popular keywords alone, as Google does in their annual Zeitgeist, Facebook has decided to group status updates into various topics. All of the most popular topics are listed in the Memology chart below.
  • New fb.59.to Facebook Virus Posts Random Images To Your Profile – It appears as though a prankster has come up with a clever little trick to get you to post a random image to your profile. It’s a simple loop which gets users to post a link an image, in turn getting your friends to click on the link and do the exact same thing. While the “virus” is not malicious and doesn’t require you to install any software on your computer, it does spam your friends which can be pretty annoying.
  • The Internet Marketing Driver: The Black Hole of Blogging and Twitter, The Importance of Consistency and Persistence for Building Critical Mass in Social Media – It’s hard to have a conversation about online marketing without bringing up both blogging and Twitter. Both have become critical components of a well-balanced online marketing mix (and for good reason). Blogs can be the anchor in a social media marketing strategy, enabling a company to humanize itself, provide valuable content for targeted users, and also target the long tail of SEO (which is critically important for natural search). Then you have Twitter, which has become a powerful way to engage targeted users and to get the word out about your valuable content. If you’re new to social media marketing, then blogging and Twitter should probably be the first two items on your checklist when starting. They are too powerful and ubiquitous to ignore.
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