This is the A2SM Link Post for March 19th through March 21st. To see more of the bookmarks we’ve found, check out our Delicious Feed.

• Sprint Makes Your iPhone 4G [VIDEO] – The iPhone 4G (next generation iPhone) is yet to be released, but Sprint is cleverly advertising “4G speeds” on your iPhone thanks to its Sierra Wireless Overdrive 4G WiFi hotspot.
• Yelp for Business: 4 Steps for Success – For local small businesses, Yelp (Yelp) isn’t just an option — it’s a necessity. People in urban centers use it to choose where to go to dinner, where to buy clothes, and where to be entertained. Users decide where and how to spend their money using Yelp, so if your business is local, you need to curate your Yelp page.
• 4 Ways Non-Profits Can Use Google Buzz – When a green field lies before you, so does opportunity. Some non-profits stand to gain from being part of the early Buzz adopter community. Whether a cause needs to further the dialogue with a tech-savvy crowd, or is attracted to the functionality of Gmail (Gmail) integration, Buzz does bring some new capabilities to bear.
• Ben Folds Plays Chatroulette Live in Concert [VIDEO] – Singer-songwriter Ben Folds visited the random video chat site Chatroulette during a recent live concert in Charlotte, North Carolina, playing improv piano tunes about the people he was connected with.
• New Twitter Phishing Attack: “You’re On Here?” [WARNING] – Twitter users are reporting a new attempt to extract their usernames and passwords — a Direct Message attack that asks “You’re on here?” with a link. Others report DMs linking to a site called “mhansenhome” with the message “’someone posted on their blog about you”.
• Happy Birthday Twitter! – Sunday, March 21st (a few hours from now on the West Coast) marks Twitter’s 4th birthday — exactly four years since Twitter co-founder Jack Dorsey sent his first Tweet and, along with Evan Williams and Biz Stone, started a phenomenon.
• In choosing its battle names, the military must know its target audience – washingtonpost.com – Names are important, especially in war. Like a good advertising jingle, war names must be catchy and concise. But above all else, they have to sell — all sorts of things, to all sorts of people: inspiration to the troops, righteousness to Americans at home, partnership to allied countries, peace and promise to non-combatant civilians.
• Social Media & Scott Monty @ Ford Motor Company – Online Marketing Blog – When you think of successful consumer brands in the social media space, names like Dell, Zappos and Pepsi come to mind. Another is Ford. Last year the Ford Fiesta movement generated a tremendous amount of awareness (and pre-orders) for a vehicle that wasn’t available to the public yet. (Great summary on Jeff Bullas’s blog) At the same time, it inspired a community to engage, create content and continue discussions about the Fiesta with over 7 million video views.
• Social Media Optimization Tools – Online Marketing Blog – Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Heck, we’ve been blogging about SMO since 2006! Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search.
• Responsibilities of Community Managers » Techipedia | Tamar Weinberg – Every time I tell someone I’m a Community Manager, I get a varied response. But the response doesn’t vary enough. The response is usually something along the lines of “Wow! So you tweet and facebook for a living! Kewlz!” or “So do you blog on the interwebs all day, or sumthin?” Another favorite is “What’s that?” That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!” for a living.