This is the A2SM Link Post for December 15th through December 16th:

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• Google, Bing Continue to Bleed Yahoo of Search Share – Search Engines from eWeek – Google and Microsoft Bing saw their U.S. search engine market shares rise while Yahoo's plot continued to fall through November 2009, according to statistics comScore released Dec. 15.
• Sency real-time search engine gains some momentum, founder still abroad — Technically Philly – Sency collects real-time data from Twitter, but differentiates itself from Twitter’s search by filtering spam and pulling the most popular links being shared on the microblogging service. Sency also lets publishers have a very basic, yet customizable widget with real-time search results on their Web sites.
• 3 New Forms of Search That Google is Working on Now – Google amazed us last week with 5 fantastic demos of innovations like Google Goggles and near instant speech-to-text mobile translation. That was before the company showed off its new real-time search, a key problem it solved with grace while its competitors floundered.
• The Associated Press: Yahoo jumps on Twitter bandwagon to improve search – Beginning Thursday, Yahoo will mine the short messages posted on Twitter to find fresher information about hot topics.
• Now, Facebook Lets Users Hide Friends From People Who Are Not Logged In –
• Facebook’s New Privacy Changes: The Good, The Bad, and The Ugly | Electronic Frontier Foundation – Five months after it first announced coming privacy changes this past summer, Facebook is finally rolling out a new set of revamped privacy settings for its 350 million users. The social networking site has rightly been criticized for its confusing privacy settings, most notably in a must-read report by the Canadian Privacy Commissioner issued in July and most recently by a Norwegian consumer protection agency. We're glad to see Facebook is attempting to respond to those privacy criticisms with these changes, which are going live this evening. Unfortunately, several of the claimed privacy "improvements" have created new and serious privacy problems for users of the popular social network service.
• SmartBlog On Social Media » Reality setting in: What Google’s real-time search means to businesses – Twitter made us see what could be possible with real-time search. Bing made it mainstream when they integrated Twitter into their results. But now, the standard, the behemoth of search and all things information — Google — has made real-time a critical piece of its trusted results. Reality is setting in — and things have changed in a big way.
• Facebook’s Great Betrayal – Facebook's privacy pullback isn't just outrageous; it's a landmark turning point for the social network. Facebook has blundered before, but the latest changes are far more calculated. The company has, in short, turned evil.
• What Google’s Real-Time Search Means to SEO, PPC & Reputation Management | WebProNews – It seems that over the course of the entire year, we've been waiting for Google to get real-time search. Now it's here. If you have ever had a hard time finding a direct relationship between social media and search engine marketing, it doesn't get any more direct than this. Real-time search results (from Twitter, Facebook, MySpace, and other sources) right in regular SERPs.