There may not be a hotter buzz term right now floating around marketing meetings then the term “Social Media”. From Comcast to Hewlett Packard, many companies are utilizing social media as part of their marketing and customer service plans.
For the small business owner, keeping up with the latest trends in marketing can be daunting. They may have heard of Facebook but isn’t that just for reconnecting with friends from high school? And Twitter – isn’t that just telling people what you ate for lunch earlier?
In 42 Rules of Social Media Success for Small Business, Jennifer L. Jacobsen dives into the world of social media and explains how the power of social media can help you connect and communicate effectively with your customers. She shows how outlets such as LinkedIn, Twitter and Facebook can help drive traffic to your site and also be a great place to monitor what people are saying about your brand.
The part of this book that I found to be most valuable was the use of real life examples. The author mentions specific examples of how companies have used social media successfully. These examples can be easily translated into success for a small business model.
As the book goes on, Jennifer gets into more advanced techniques and drops some great tips for using social media. Her chapters on “Spoon Feeding the Press” and “Publicize your Companies Events” are great way of getting some free press for your company. Not to mention the more people know about the events your company is doing the better the chance to be mentioned in a blog and get a link back to your website!
Rules of Social Media Success for Small Business provides great insight into how a small business owner can utilize the power of social media. Whether you are looking to make people aware of your business, drive traffic to your website or just monitor your brand, Jennifer uses this book to show you how social media can help you achieve your goals.
Justin Freid is the Traffic and Lead Delivery Manager for Petersons.com and StudentEdge.com. Justin is works in the product development, SEO and creates social media strategies for Petersons and is currently pursuing an MBA at Philadelphia University. You can find Justin’s thoughts on the world of social media and SEO on his blog, JustinFreid.com and follow him on Twitter under the handle @Justin_Freid
Disclaimer: The A2SM team was given a free copy of the this book for review.
