If you are looking for a guide to take you step by step through the process of putting out a press release, I Need a Killer Press Release… Now What??? Is a must read. This publication by Janet Meiners Thaeler introduces the common business person into how to create and release a proper press release online.
The beginning of the E-Book explains the difference between an online press release and a standard press release. The first few chapters do a great job in explaining why the two differ and why it is important to treat each differently.
In chapter three the author goes into detail about distribution channels. I found this section of the E-book very helpful listing top news distribution sites, tips on working with Reuter’s and Associated Press and lists the best sites to send an online press release to.
In the following chapter Janet even goes into being somewhat of a muse for those of you wishing to write a press release. I do not want to give too much away but her ideas for newsworthy press releases have already got my brain turning on how I can assist my company and myself through an online press release.
But by far the most insightful, and the area I was hoping Janet would address, was Chapter 6: Search Engine Optimizing a Press Release. The author recommends doing keyword research, making sure your content is keyword rich and optimizing the URL for your press release. Janet presents this information in a way that even those not familiar with SEO can understand and implement.
In the later chapters the author addresses distribution on social media, specifically using Twitter, Facebook, Youtube and social bookmarking sites such as Digg and Delicious. By utilizing sites like these it spreads the word about your release, your company and ultimately can lead to more inbound links to your website, which can help you rank better in search results for terms related to the press release.
Personally having not released many online press releases I found I Need a Killer Press Release… Now What??? to be very helpful. The tips for SEOing your press release and using social media to spread the word can help even the most senior PR person. In a time when almost everyone gets their news online understanding how an online press release works is essential, and this E-book explains that perfectly.
Justin Freid is an internet marketer who specializes in social media marketing and search engine optimization. Currently pursuing an MBA in marketing from Philadelphia University, Justin is amazed how social media puts so much power in the user and enables someone to create a personal brand and build a strong network. You can find Justin’s thoughts on the world of social media and SEO on his blog, JustinFreid.com and follow him on Twitter under the handle @Justin_Freid
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